2008 to 2009, the result of the financial tsunami triggered one of the market changes, competition in China's apparel brands a while camp is like a tornado.

Guangdong, the production of cheap mass clothing factory is hard at work on overtime and the next single.

When the garment management expert Du Xia received a telephone call: "It's not that the economic crisis, Mody? How we have to work overtime every day here, ah?" Yes, this is the core of a Jiu Jiao Tong management company, their business model is based on wholesale for clothes.

Indeed, this year, although China's domestic high-end clothing brands are mostly subject to different levels of strikes, however, Humen Fumin south to the north to Shenyang five love, bustling crowd not see the transaction scarce. And the mass-selling brand, business is still booming.
Why is this such as H & M brand has been lining up to buy? Why is brightly lit department store in a high position is increasingly scarce crowd? And why big-name luxury goods abroad, but in China, opened a new store? And why wholesale markets, such as the Beijing Zoo, the turnover dahongmen was in 2008 to ring in 2009 than in previous years there is an upward trend?

In Duxia seems to know each of 4 trillion fashion consumer who have gone to the pockets, is to develop commercial design and product positioning strategy of the most pressing issue.
The mass-selling game with a new round of wholesale
Explaining consumption trends in fashion, when Du Xia think it apparel product categories in accordance with the method is too OUT. As a brand enterprise, the moment when in the management of strategic analysis, more managers to the brand's competitors the same business model as a brand. Channels of large brands classification affect the thinking mode of operation, which is the core of Beijing's chief adviser Du Xia Tang brand management throwing a new idea.
Profit model by product classification, the current home is divided into the wholesale clothing market was Du Xia, the mass-selling brand of high-end brands and designer labels in four categories. If there is a fifth species, Duxia that can only be classified as "other." Because the other classes, including network marketing, mail order, or boutique sales, its share is very small, the next three years do not yet have a surplus commercial value.

Church, according to the core brand management agencies a comprehensive analysis of survey data, these four categories account for overall consumption share, respectively.

Fashion throughout the year 2008, the national consumption data can be displayed to the industry's two main protagonists: the mass-selling brand enterprise groups and the wholesale business group.

Du Xia said that in 2009, wholesale type business transaction there is warming phenomenon. In fact the wholesale business is characterized by class is likely to operate a continuous 5 to 10 years, the annual business performance has hovered around 5-600000000 yuan is not a breakthrough, and the profits will be reduced year by year. In the wholesale market have more than 15 years operating history of the business performance in today's growing rigidity of the needs of the market.

Wholesale, mass-selling brand in the high-end brands and designer brands in marketing law, the local high-end brand marketing model is relatively restrained, marketing practices is relatively stable; designer brands are usually used to fight cross-border marketing, culture, environmental protection, as well as Fashion Week license; In marketing, advertising, marketing, the most generous, usually wholesale brand and the mass-selling brand.